Berlin is a city that can be exciting, shocking, attention seeking as well as incredibly relaxed. It is the people living here who are creating the city’s strong character. Some people come here on weekends to let go and have fun, and some stay here for the rest of their lives. Many feel that it’s a place where they can finally be themselves and let go of who you’re supposed to be and peoples expectations of you. You’re not an odd person in Berlin for working as a bunny, spanker or butt naked hanging up coats in clubs.
When the two journalists Amanda and Filip Sandström Beijer moved to Berlin they were seeking a platform that introduced the city to them without blur. Even though there were many incredible platforms and magazines, they wanted something else, something that focused on the people behind the projects - this ended up to be an ongoing celebration of the city and a way of giving more space for conscious, smart and creative people who are setting a tone of more than just a lifestyle.
A tone where freedom and passion are essential and where we need to speak up about what politics we accept, this to be a good example for the rest of the world.