About Playful

Berlin is a city that can certainly be a good place for attention-seekers. It can be exciting and even shocking at times, but also incredibly relaxed. It is the Berliners themselves who create the city’s strong character.

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Some people come here on weekends to let go and have fun, and some stay here for the rest of their lives. Many feel that it’s a place where they can finally be themselves and let go of various social expectations. You’re not considered an odd person in Berlin if you’re working as a bunny, spanker, or butt-naked hanging up coats in clubs.

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When the two journalists Amanda Sandström and Filip Beijer moved to Berlin, they both sought a platform that introduced the city to them without blur. Even though there were many incredible platforms and magazines, they wanted something else—something that focused on the people behind the projects. This search finally led to the creation of Playful Magazine: an ongoing celebration of the city that gives space for conscious, smart, and creative people who are setting a social tone more than just living an individual lifestyle. It is a tone where freedom and passion are essential and which is also outspoken as to what politics we will accept, thus making a good example of a democratic and conscious society for the rest of the world.

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In 2019, Playful released its first issue with the iconic Scotty The Blue Bunny on the front cover.