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Holiday Gift Guide

When thinking of what gift you could give a loved one, we looked at a report that was created by Klarna, the leading global payments and shopping service, together with consumer psychologist Kate Nightingale.

Illustration by: Kirsten Ulve

This Article is made in collaboration with Klarna.

Did you know that Pisces love gift shopping the most out of any star sign (50%)? This is one fact they found out together with Klarna. In the report, we also recognized other interesting aspects, such as that star signs, sexual identities and birth order greatly influence our shopping behavior.

Here’s what Kate and Klarna noticed: