By: Filip Sandström Beijer
Photos by: Sven Hoffmann
For 10 years, the DJ and now entrepreneur Reka has lived in Berlin and made a name for herself on the European techno scene. In Playful she tells us about her new project that's going to change the way artists tour, what she loves about Berlin, and her first time playing a Sunday at Berghain as a former resident DJ at club rival Tresor.
For Reka, just like for many other artists and DJs, 2020 was a strange year where everything was put on hold. But just because the clubs and stages are closed does not mean that she has been idle. Even before the pandemic, she had sown the first seed of what is today being developed into her own company start-up with a vision of changing the way artists tour.
"It has been very challenging and exciting, and it is giving me fuel during this corona time. What we're creating is a software tool to make touring for artists more sustainable. We also want to make the whole process more efficient. But unfortunately, I cannot tell more since it hasn't been launched yet."
There is so much random, unnecessary traveling. We could do it in a smarter way
But there is no doubt that the constant travel and touring for many artists causes problems for both the environment and the artists themselves.
"There is so much random, unnecessary traveling. We could do it in a smarter way. One day you play in Lisbon, and the other day in Moscow, that's two different directions on the same weekend. Sometimes you play in two cities in the same country but on different weekends. For example, you can play one weekend in Paris and the next weekend in Lyon. These cities are just 2 h train ride from each other, so it makes no sense to do those gigs on two different weekends and waste all that time on traveling and adding unnecessary CO2 to the environment."
Constant travel eats away at both the environment and the psyche. She says that it is customary to say yes to most of the gigs but that it is complicated to coordinate the trips.
"Most of us have to say yes to very uncomfortable and unhealthy schedules because we want the job; we basically make money with the gigs. In the long run, it's both stressful and bad for the environment. Some artists deal with it better because they're more partygoers, have been touring for a lesser amount of time, or they do drugs, but I don't think it should be a given that we have to work under those conditions".