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Stella Bossi was born after a wild club night

You've seen her on social media, dancing in the grocery store or on the street. Playful had a chat with the DJ and the internet personality in who has now started her own record company and has dreams of touring the world.

By Filip Sandström Beijer

Photos: Lamia Karic

Stella Bossi in Playful Magazine

Whether it's in a restaurant kitchen, at a train station or with her head down a freezer counter at the grocery store, Stella Bossi is there to gild the sometimes colorless everyday life with her dance steps and freaky Instagram posts.

Something happened in late 2018 and this year the number of followers is increasing faster than ever.

“When I started doing Instagram, I didn't have a plan. At the end of 2018 I posted a picture of myself and also started looking at other people's content. I noticed that I quickly get bored with most of the content and decided to do something creative. The dancing then came along after a wild club night.”

The clip from the wild night can be found on underneath and is recorded outside the club Kater Blau after closing. The clip was the starting shot for what would become a cavalcade of a dancing Stella Bossi in more or less public environments.

The public is not always prepared for her antics and sometimes it's gone wild.

“Of course, I got in trouble while shooting. Everything from being kicked out of the supermarket to getting surprised cops called after me, everything has happened”

Stella Bossi in Playful Magazine

With great attention, the pressure to deliver entertaining material on Instagram will not ease. The ideas usually come when she goes to bed in the evening but also when she least expects it.

“I get inspiration from very different situations, but most of the time when I'm relaxed. For example, when I go to bed. As soon as I lay down and my senses calm down, all kinds of things come to my mind. Whether it's a new video idea, cuts for one of my unreleased videos, or melodies. Then I have to get up and write them down. This process can take minutes or hours."

"Another example. This summer I swam across the Krumme Lanke lake and suddenly I got a rush of ideas in the middle of the lake. That drove me crazy, because I couldn't write anything down and then I sang the ideas repetitively to not forget them. It's hard for me to keep ideas and melodies in mind. Suddenly they come in my head and if I don't write them down, I'll forget about them“.

But Stella Bossi is much more than an Instagram personality and social media star. Born in Berlin and passionately in love with techno she’s also a DJ and recently a record label owner at The Beat Must Fuck.

“I always get a lot of music sent and have always held music competitions on my account, which worked very well. So, I decided to found a label for electronic music, where I let my users vote on which track gets a deal. Nobody has done that before and considering the number of tracks I get it will be a big deal.”

The mission is clear.

“To give small artists a chance and let the people hear music they really like.”

Stella Bossi in Playful Magazine

If it wasn’t for the pandemic we might not have been this lucky to get a day off with Stella Bossi. Her DJ carreer is in the making and the international bookings are around the corner.